The game-changing release of Apple Vision Pro has thrust marketers into the realm of spatial computing, where the fusion of digital and physical realities takes center stage.

– By BrainADZ Digital Team

Apple’s entry signals a significant shift in the digital marketing landscape, demanding a fresh approach. Here are five strategies to navigate this exciting new era:-

1) EMBRACE A PRODUCT DEVELOPMENT MINDSET:

Shift focus from content to capabilities, incorporating gamification and utility.

Example: Imagine turning vacuuming into a game, enhancing performance and making it enjoyable.

2) CREATE A 3D PLAYBOOK:

Leverage 3D assets for immersive experiences.

Example: Lowe’s employs 3D product assets, allowing customers to virtually place furniture in their homes with full dimensionality.

• Establish brand guidelines for representation in 3D environments, covering visuals and spatial audio identity.
• Develop principles for 3D immersive storytelling, emphasizing non-linear narratives tailored to individual interests.

3) DESIGNATE SPATIAL DESIGNERS:

Recruit professionals from gaming, stagecraft, and industrial design for their expertise in creating interactive 3D experiences.

Example: Spatial designers will envision projects in 3D, considering spatial dynamics and immersive qualities.

• Collaborate with tech teams to integrate AR, VR, and emerging spatial computing platforms into the design process.

4) TEST AND LEARN:

Start with simple experiences to build fluency in the new technology. Experiment personally and create beta-testing communities for continuous feedback.

Example: Marketers should immerse themselves in technology, fostering an understanding of consumer experiences, much like the early days of smartphone apps.

5) FOCUS ON CONSUMER CONTENT:

Encourage the creation of shareable videos showcasing consumer experiences.

Example: Marketers can share videos of prototype applications, to generate interactivity and gather real-world feedback on product development.

“In the digital age, consumer behavior evolves rapidly. By adapting to Apple Vision Pro and implementing these strategies, brands can stay ahead, avoiding the pitfalls of becoming outdated in the ever-changing landscape of digital marketing.”

Stay tuned for more awesome updates from BrainADZ Team!